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Social Media Content Calendar

Your supporters won’t stay engaged if they don’t hear from you. Yet so many nonprofits post in bursts—or only when there's an event to promote. A simple content calendar can change that. This playbook helps you use AI to plan and post consistent, mission-aligned content across all your channels.

Think of your social feed as a window into your impact. With the right rhythm, you’ll stay top of mind and top of feed.

Overview​

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Goal: Maintain consistent messaging + brand presence on all channels with minimal staff time.

  • 💡 Key Insight: Most nonprofits post reactively, but a content calendar helps shift from chaos to consistency.
  • 🧠 Strategy: Use AI to recommend content ideas, plan themes, and schedule posts.
  • 📊 Metric to Watch: Engagement rate (likes, shares, comments) vs. baseline. Strive for a 5–10% increase.
📅 Step 1: Choose Your Content Rhythm

  • Start small: aim for 2–3 posts per week.

  • Choose 2–3 categories or themes that reflect your mission:

    • Client success stories
    • Behind-the-scenes glimpses
    • Volunteer spotlights
    • Upcoming events
    • Educational stats or quotes

  • Create a repeatable pattern, e.g.:

    • Monday = Mission Moment
    • Wednesday = Volunteer Shoutout
    • Friday = Event Tease or Blog Link
🧠 Step 2: Generate Ideas with AI

  • Use tools like ChatGPT, Jasper, or Notion AI with a prompt like:

    "Generate 10 content post ideas for a nonprofit that supports [your mission/cause]. Include a mix of quotes, stories, stats, and questions for followers."

  • Add your own photos, voice, and links to make the content personal.

🗓️ Step 3: Build a 4-Week Content Calendar
  • Use tools like Google Sheets, Airtable, or Trello to visualize your posts.
  • Include:
    • Post date
    • Platform (Facebook, Instagram, LinkedIn, etc.)
    • Content category
    • Draft caption
    • Image/video link
    • Scheduled post link (if using a scheduler)
🤖 Step 4: Schedule and Automate
  • Use free/low-cost tools like:
  • Schedule one week at a time—or batch a whole month.
  • Set weekly 30-min check-ins to review and reschedule based on what’s working.

AI Prompts​

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Use this AI prompt to get content ideas tailored to your nonprofit’s mission:

You are a nonprofit content strategist and social media manager. I work for a nonprofit that focuses on [insert mission here].

Please generate a 4-week content calendar (3 posts/week) for Instagram and Facebook. Each post should include:

- A suggested caption in a warm, human tone
- A content category (e.g. story, stat, quote, Q&A)
- Suggestions for accompanying visuals or photos
- A simple CTA (comment, share, visit site, etc.)

We want to increase engagement and build trust, not just push fundraising asks. Make sure the posts reflect empathy, impact, and community.